Chivas Regal, the original luxury whisky, has teamed up with British luxury shoe designer, Tim Little, to launch a limited edition collectible tin. Chivas Regal 12 Year Old Made for Gentlemen by Tim Little is the first in a series of annual collaborations with modern craftsmen who share a passion for style, discernment, heritage and creativity.
The limited edition tin – designed by Little, the owner and creative director of British luxury shoe label, Grenson – is inspired by the modern gentleman’s wardrobe staple, the handmade brogue. The bold and masculine design aims to appeal to Chivas’ largely-male customer base and features a stylish deconstruction of this classic shoe.
James Slack, Global Brand Director for Chivas Regal, comments: “Made for Gentlemen highlights Chivas’ appreciation of heritage, craftsmanship and luxury. Our core customers are successful, modern gentlemen who seek style and substance in the brands that they connect with. Our collaboration with Tim Little taps into this insight – it’s stylish, distinctive and, importantly, a modern take on the typical whisky gift tin.”
Available in more than 60 markets worldwide from September 2012, orders for the Chivas 12 Made for Gentlemen Limited Edition by Tim Little have already exceeded two million units, making it one of brand owner Chivas Brothers’ most successful limited editions to date. Participating markets include the UK, Germany, Thailand, Gulf and Colombia, with the UK RRP set at £25.39.
About Chivas Regal
Chivas Regal is a truly global brand, selling 4.6 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.
For further information please visit www.chivas.com
About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.
For further information visit: www.chivasbrothers.com
About Tim Little
British designer and shoemaker Tim Little has designed and crafted footwear for discerning gentlemen for over twenty year. He is the Creative Director and owner of heritage luxury footwear brand Grenson, founded in 1866, and heads up his own brand, ‘Tim Little’ which he launched in 1997. He is credited with transforming Grenson, a traditional English shoemaker, into a contemporary mark of luxury.