Matthias Clock in Announcement

Event Recap: La Aurora Guillermo Leon Release Event at Nat Sherman

The main floor at Nat Sherman

About two weeks ago I was surprised to open my email account and find an email from Barry (from acigarsmoker.com) inviting me to the La Aurora launch event at Nat Sherman in Manhattan. The event took place from 5:00pm – 9:00pm last Thursday and featured a live jazz band, samples of Guillermo Leon’s new cigar, hors d’oeuvres, and a rum pairing that complemented the La Aurora cigar perfectly. Aside from getting to finally meet Barry, I was also able to meet Guillermo Leon, John from WellCapped, and Lindsay (aka “The Cigar Chick“).

Barry from acigarsmoker

The atmosphere at Nat Sherman was simply beautiful: two floors of smoking lounge, welcoming staff, and a jazz band upstairs playing for all of the guests. Cigar smokers from all New York and everywhere else showed up, hung their jackets, and enjoyed conversation over the excellent cigars.

Guillermo Leon talks cigars

With respect to the cigar specifically, the official Nat Sherman event recap below does a better job describing the cigar, but here is the basic breakdown:

Wrapper: Habana (Ecuador)

Binder: Double – Corojo and Cameroon

Fillers: Dominican, Peruvian, Nicaraguan, Brazilian

Strength: Medium to full body

The new line

Luckily, I was able to take a few photos during the course of the night, including one of Barry and Guillermo Leon. On another exciting note, I also met a few managers from Nat Sherman and was able to introduce FineTobaccoNYC and even float the idea of holding an event at Nat Sherman’s sometime soon.

Below is the official Nat Sherman event recap:

———————————————

Nat Sherman hosted an evening of live jazz music, cocktails, cigars and
hors d’oeuvres catered by celebrity chef Oliver Cheng. The event
celebrated the new Guillermo Leon cigars by La Aurora, which brings a
complex and medium-to-full bodied experience.

Guests tasted traditional Presidente Beer and Rum Zafra Master Reserve 21
year aged while they enjoyed upbeat trumpet melodies by jazz player
Waldron Ricks while discovering La Aurora’s new sumptuous cigar flavors.

León says, “Obviously, this cigar is personal for me. It is part of my
family’s legacy for the past 107 years. In this cigar, I wanted something
with deep complexity yet also a stronger smoke than most of our offerings.
I think this is something that will please today’s smokers.”

The Guillermo León sports a Habana wrapper grown in Ecuador, over a double
binder of both Corojo for strength and Cameroon for sweetness. The
fillers are from the Dominican Republic, Peru, Nicaragua and Brazil. The
Guillermo León is offered in 4 sizes: a Corona (5.5 x 42), a Gran Corona
(6 x 47), a Belicoso (6.25 x 52) and a Gran Toro (6 x 58). The MSRP,
excluding state taxes, ranges from $7.60 for the corona to $9.80 for the
Gran Toro.

~———–~

The Jazz Band

Next Read: Event Recap: FTNYC "Fall Smoke" #2 at Caballeros Cigar Lounge »

Guillermo LeonLa AuroraNat ShermanNat Sherman Event

Matthias Clock: Brand evangelist, digital marketer, cigar and spirits expert specializing in consumer tasting and educational events. Matthias made the long trek from his hometown of Portland, Oregon to New York City in 2007, and in nine years has hosted more than 120 events and helped promote and launch dozens of cigar and whiskey brands in the U.S. In 2016, he joined the Cigar Journal Tasting Panel, blind-reviewing pre and new release cigars.

View Comments (1)

Jim says:

October 29, 2010 at 1:08 pm

I was especially excited to meet the Sherman Family at the event. It was a thrill to shake hands with Joel Sherman the President of the Nat Sherman Company!