China now accounts for one third of cigar smokers

In today’s cigar news, Tom Hancock at Smart Planet reports on the growing demand for premium cigars in China.  The economic boom that China has experienced in recent decades has vastly increased the middle and upper class, and allowed more financial flexibility for individuals (mainly businessmen) to enjoy what has typically been seen as a Western hobby. In fact, Hancock reports that one third of the world’s cigar smoking population is Chinese.

I’ve got to say, I’m actually pretty fascinated by the emerging cigar industry in China. I received a small pack of cigars from a company owned by the Chinese state tobacco monopoly, and the cigars are still sitting in my humidor, almost a year later. I can’t quite bring myself to smoke them, but there is certainly some novelty to the idea.

Matthias Clock: Brand evangelist, digital marketer, cigar and spirits expert specializing in consumer tasting and educational events. Matthias made the long trek from his hometown of Portland, Oregon to New York City in 2007, and in nine years has hosted more than 120 events and helped promote and launch dozens of cigar and whiskey brands in the U.S. In 2016, he joined the Cigar Journal Tasting Panel, blind-reviewing pre and new release cigars.

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