Honduran Cigar Vendors Attempting an Asian Break-In

We recently posted a story about how China now represents more than one third of the cigar smokers of the world. And it seems like the cigar industry is beginning to react to that news. Focus Taiwan reports that Honduran cigar manufacturers like Rocky Patel and Don Humo Cigar Company are trying to establish ties with importers. They hope to gain access to the large Taiwanese cigar market, but the long-run goal is direct access to the massive Chinese market.

Read the full article here.

Matthias Clock: Brand evangelist, digital marketer, cigar and spirits expert specializing in consumer tasting and educational events. Matthias made the long trek from his hometown of Portland, Oregon to New York City in 2007, and in nine years has hosted more than 120 events and helped promote and launch dozens of cigar and whiskey brands in the U.S. In 2016, he joined the Cigar Journal Tasting Panel, blind-reviewing pre and new release cigars.