MIDLETON LAUNCHES EXCLUSIVE SINGLE POT STILL SINGLE CASK WHISKEYS
Midleton announced via press release last week the release of a new single-cask whiskey expression. It should be noted that each bottling is matured in aged and charred bourbon barrels, which we anticipate will add an enjoyable complexity to the drink. The bottles used for the new expression resemble the bottle of the Midleton Very Rare whiskey, the most exclusive product coming from Midleton.
MIDLETON LAUNCHES EXCLUSIVE SINGLE POT STILL SINGLE CASK WHISKEYS
Irish Distillers Ltd has reinforced its commitment to rejuvenating the Single Pot Still whiskey style with the release of ten exclusive Single Pot Still single cask whiskeys under the celebrated Midleton brand.
The new expressions highlight the complexity, elegance and balance associated with the Midleton range and have been released exclusively to key accounts in Ireland, France, Germany and the UK.
The new releases follow the launch of Irish Distillers Ltd’s first Single Pot Still single cask customer exclusive at the Celtic Whisky Shop, in November 2010, which saw the retailer sell out of its limited bottle. This success has led Irish Distillers Ltd to extend the initiative to six retailers across Europe and now also includes James Fox Cigar and Whiskey Store, Dublin Airport, La Maison du Whisky, Irisch Lifestyle and The Whisky Exchange. Each retailer is offering their customers between one and three expressions bearing the name of the retailer, the cask number and the Midleton brand name.
Each bottling has been matured in ex-bourbon casks, true to the Midleton style, which have been charred and seasoned with bourbon. The individual casks, which were laid down between 1991 and 1999, have yielded, on average, 185 bottles – making the range highly collectable. Each expression is presented in a premium bottle, following the same design cues as Midleton Very Rare, the most exclusive whiskey produced at The Midleton Distillery.
Casks #7102 and #53735 are exclusive to La Maison du Whisky in Paris and illustrate the individuality of the Midleton Single Pot Still single cask releases. Bonded in 1999, cask #53735 has a light Single Pot Still style with a nose of delicate spice, perfumed rose petal with a touch of garden mint, while cask #7102, bonded two years earlier, is an example of the heavier Single Pot Still style with a balanced nose of spices, herbs and wood. Each of the ten expressions enjoys a long finish, which is typical of the Midleton range.
Barry Crockett, Master Distiller at Midleton Distillery, says: “The Midleton brand name is synonymous with excellence in craftsmanship and the extension of the Single Pot Still single cask releases has allowed us to further showcase the quality of the Single Pot Still style to whiskey connoisseurs, who eagerly anticipate opportunities to taste Midleton whiskeys. The response to the release of cask #71578 in 2010 was phenomenal, so I anticipate a similar reaction this year and look forward to discussing each cask with Single Pot Still whiskey advocates.”
The Irish whiskey category has experienced a near 8% compound annual growth rate between 2005-2010 and its annual 4.9m case sales is expected to reach 7.9m cases by 2016*. Category growth has been boosted with a resurgence in the popularity of the Single Pot Still Irish whiskey style, led by Irish Distillers Ltd. In 2012, work began on a €200 million expansion of Midleton Distillery, significantly increasing its production capability and capacity.
Notes
*IWSR 2012
About Irish Distillers Ltd – http://www.irishdistillers.ie/
Irish Distillers Group was formed in 1966, when a merger took place between Irish whiskey distillers John Power & Son, John Jameson & Son and the Cork Distillery Company. In an attempt to reverse the decline in Irish whiskey sales, the board of directors decided to close the existing distilleries in Cork and Dublin, and to consolidate production at a new purpose-built facility.
A site alongside the existing distillery in Midleton, Co. Cork was chosen as the location for the new distillery, as there was no room for expansion in Dublin. Both the Old Jameson Distillery and the Old Midleton Distillery currently operate as visitor centres attracting over 330,000 visitors annually. Following an early unsolicited takeover offer and one of the most protracted battles in Irish corporate history made by GrandMet, Allied-Lyons and Guinness, Irish Distillers Ltd was taken over by Pernod Ricard in June 1988 with the support of the management and employees.
About Midleton Single Pot Still Single Cask Irish Whiskeys
Celtic Whiskey Shop, James Fox Cigar and Whiskey Store, Dublin Airport, La Maison du Whisky, Irisch Lifestyle and The Whisky Exchange are each offering between one and three Midleton single cask Single Pot Still Irish whiskeys to their customers. Each expression bears the Midleton brand name, the name of the retailer, the cask number, the date of bonding and the warehouse reference number.