Big news today from AVO, with the company announcing the conclusion of their much beloved Improvisation Series which debuted in 2015 with Classic Covers.
Pinellas Park, FL – Febuary 8, 2022 – AVO Cigars, the global premium cigar brand, is proud to announce the newest addition to the Improvisation series, The Final Improvisation. This is the 10th and final release in the Improvisation line to commemorate this special and iconic milestone.
The ‘Closing Improvisation’ showcases two distinct yet complimentary blends to pair with various occasions, times of the day, and flavor and intensity preferences of the aficionado.
Edward Simon, Chief Marketing Officer at Oettinger Davidoff
The AVO brand over the past decade has released the AVO Improvisation to honour the birthday of the brand’s late founder, Avo Uvezian. A composer who had a passionate zest for life. A life that was filled with music and seizing opportunities whenever possible to create rich, noteworthy experiences for all to celebrate. This year the limited edition will arrive in March in time for Avo’s birthday which is celebrated on March 22.
Two blends are used for this year’s release and are inspired by the layout of white and black keys on a piano to capture the essence of AVO as a brand and the musical affinity of its founder.
“The AVO Improvisation 2022 packaging memorializes both the luxury and musical inspiration of the AVO Lines. The box utilizes black and gold color themes to reflect the two most commonly observed colors in a symphony. Additionally we see the contrasting nature of these two blends reflected to the surface with this box design,” says Edward Simon, Chief Marketing Officer at Oettinger Davidoff. The ‘Closing Improvisation’ showcases two distinct yet complimentary blends to pair with various occasions, times of the day, and flavor and intensity preferences of the aficionado.”
The Improvisation 2022 White is created with binder and filler tobaccos from the Dominican Republic and dressed with a silky, golden Ecuador Connecticut wrapper. The Improvisation 2022 Black also uses an Ecuadorian Wrapper, but contains a binder from Mexico and filler tobaccos from both Nicaragua and the Dominican Republic.
ABOUT AVO CIGARS
AVO Cigars started when the brand’s founder, Avo Uvezian, a legendary jazz and cigar
composer of global fame orchastrated his passion for each into the soul of this brand. It’s the
ability to elevate the moment, to connect with the energy and to “CHANGE THE TEMPO” that
defines AVO Cigars. Those very same qualities are reflected in the heart and soul of those of
undeniable character who align with and carry on the rhythm of this iconic brand of fine cigars.
MEDIA CONTACT
Eddy Guerra
Senior Brand Manager
Eddy.Guerra@davidoff.com