Gran Habano is introducing a new product to their lineup, the G.A.R. American Standard, with an expected release in September 2023. Responding to a market demand for cost-effective options, the company is aiming to provide a balance between affordability and quality with this new release.
The G.A.R. American Standard is a Nicaraguan puro with a medium to full body. The flavor profile features dark chocolate with black pepper notes in the finish, a characteristic attributed to the brand’s creator, George Rico. It represents the company’s attempt to deliver a nuanced cigar experience at a more accessible price point.
The company’s production target for the G.A.R. American Standard is roughly 750,000 cigars annually, equating to about 15,000 boxes of 50. The cigar will be a regular production item.
The G.A.R. American Standard will be offered in multiple sizes:
- Robusto 5 x 50 (MSRP $5.50)
- Gran Robusto 6 x 54 (MSRP $6.00)
- Imperial 6 x 60 (MSRP $6.40)
- Czar 6 x 66 (MSRP $6.80)
- Grandioso 7 x 70 (MSRP $7.00)
Gran Habano is presenting the G.A.R. American Standard at the 2023 PCA trade show in Las Vegas this week.
For further information about Gran Habano, their website is www.ghcigars.com and they can be reached directly at (305) 436-5960.