On September 29, 2023, Label 5 blended Scotch whisky introduced a limited edition variation of its Classic Black blend. This release, named the ‘Label 5 City Lights Edition,’ was created using Artificial Intelligence, resulting in a differentfor each bottle.
The label design on each bottle of this City Lights release is a snapshot of a colorful, AI-generated cityscape captured at night. Each label features a unique section of this cityscape, chosen by an algorithm to ensure no two bottles share the same design.
Label 5 has a connection to urban life and has recently partnered with the global graffiti community. For instance, Label 5 sponsored this year’s Yardworks urban art and graffiti festival at SWG3 in Glasgow.
The ‘Label 5 City Lights Edition‘ is available in Morrisons stores across the United Kingdom. Customers who purchase a bottle can find their label design on the Label 5 skyline through the website https://www.label5-findyourlabel.com/.