Sausalito, California – Sausalito Liquor Co. has emerged as a beacon of unique spirits, defying conventional cocktail norms. This new brand captures the essence of Sausalito, California, a place known for its free spirit and offbeat charm.
At the heart of Sausalito Liquor Co. are two award-winning whiskeys: Unsinkable Bourbon and Unsinkable Rye, both recipients of the 2023 L.A. Spirits and San Diego Spirits Festival Awards. These spirits are designed to be enjoyed without the need for an advanced degree in mixology. The emphasis here is on simplicity and the joy of sharing a good drink with friends and family.
Starting October, you can find these exceptional whiskeys on sausalitoliquor.com, with shipping available to 42 states. Soon, they’ll also grace the shelves of bars, restaurants, and liquor stores across California.
Sausalito Liquor Co. is more than just a brand; it’s a celebration of Sausalito’s unique culture. It embraces the town’s artistic flair, unconventional lifestyle, and authenticity. The aim is to offer spirit enthusiasts an experience that’s welcoming, genuine, and free from pretentiousness.
Scott Jampol, the founder of Sausalito Liquor Co., believes in enjoying spirits the easy-drinking way, without rigid rules. He explains, “It’s okay that you don’t catch every nuance or identify every flavor. I just care that you like the way it makes you feel, much in the same way you can love a song or a piece of art without having to explain why.”
Sausalito Liquor Co. introduces two distinctive whiskeys:
- Unsinkable Bourbon: This bourbon is a tribute to the enduring spirit of Sausalito, known for its free-thinkers, artists, and adventurers. It’s aged bourbon finished in Napa Cabernet Sauvignon barrels, resulting in a remarkably drinkable whiskey with an unsinkable spirit. A 750 mL bottle is priced at $54.99.
- Unsinkable Rye: This rye whiskey offers a twist on the classic rye taste. Made from fine Kentucky rye, it’s aged in Napa port wine barrels, adding a touch of sweetness perfect for crafting a great Manhattan. A 750 mL bottle is priced at $54.99.
Sausalito Liquor Co. celebrates the vibrant history of Sausalito, a place that has been a hub of creativity and intrigue. From building Liberty Ships during World War II to sheltering rum runners during prohibition, Sausalito’s legacy is rich. The brand aims to bring back the town’s distilling tradition, which thrived from 1892 until 1963.
What sets Sausalito Liquor Co. apart is not just its location but the spirit of Sausalito itself. It’s a character that’s a little offshore, not mainstream, and can be enjoyed by everyone, no matter where they are. It’s a spirit where creativity flourishes, relaxation is embraced, and the stunning bay provides the backdrop for unforgettable experiences. Whether you’re exploring houseboats, enjoying jazz, hiking in the headlands, or simply savoring the view, Sausalito embodies the essence of a good life.