J.C. Newman Announces Limited Edition American All-Star Humidor
J.C. Newman Cigar Co., a notable name in the cigar industry, has unveiled its latest offering, The American All-Star Humidor. This product, set to be distributed to select cigar retailers in the United States, stands out for its unique construction: it’s made entirely from the wood of the 2011 NBA All-Star Game’s court.
The humidor, officially licensed and part of the NBA Reclaimed program, aims to give new life to game-used NBA courts. Each of these limited-edition humidors comes with 30 The American All-Star cigars, each representing an NBA team. Additionally, purchasers will receive a signed certificate of authenticity and a Boveda starter kit.
According to Drew Newman, fourth-generation owner of J.C. Newman, this initiative is a nod to both the American origins of basketball and the company’s longstanding history in the American cigar industry. Newman highlights the connection between the company’s founding and the inception of basketball.
Due to the limited availability of the authentic court wood, only 40 humidors have been produced. Each piece boasts a unique pattern, with parts of the blue three-point line incorporated into the design. The humidors are designed to hold up to 90 cigars and are lined with Spanish cedar. Handcrafted by Jason LeGear in Milwaukee, Wisconsin, each humidor is priced at $3,000.
The American All-Star cigars, exclusive to this humidor, are a new variant of J.C. Newman’s The American cigar brand. These cigars are rolled at the company’s historic El Reloj cigar factory in Tampa, Florida, using a blend of 100% heirloom American tobaccos.
Of the 40 humidors created, 37 are destined for premium cigar retailers in the U.S. The company is reserving one for the NBA, adding one to its El Reloj cigar museum collection, and holding another in anticipation of interest from basketball legend Michael Jordan.
The 2011 NBA All-Star Game, the source of the wood for these humidors, was a notable event held at the Staples Center in Los Angeles. The game saw the Western Conference defeating the Eastern Conference, with Kobe Bryant named as the Most Valuable Player. The halftime show featured performances by Rihanna, Kanye West, and Drake.
This launch represents a unique intersection of sports history and the cigar industry, encapsulating a blend of American heritage, craftsmanship, and basketball culture.