Press Release: General Cigar and Hill & Partners to Participate at IPCPR 2012

8/2/2012 – Hill & Partners, Inc. will partner again with General Cigar Company Inc. to bring the premier manufacturer and marketer of hand-made imported cigars in the United States to the IPCPR (International Premium Cigar & Pipe Retailers Association) 80th Annual Convention & Trade Show to be held August 2-6 at the Orange County Convention Center in Orlando, FL.

The creative team at Hill& Partners will design and manage a custom rental hybrid with a footprint covering 8,000 sq ft. The eclectic exhibit will impart unique brand presence to a variety of General Cigar’s diverse portfolio of products, incorporating five separate branded environments under one flagship custom designed property.

The Macanudo brand will be promoted with a golf-themed display, complete with a putting competition; winners will receive General Cigar branded Calloway accessories. The World Golf Tournament will be broadcast live over three monitors. The inviting display will include cocktail tables and stools where visitors can take a break and watch the Tournament and the putting competition.
The CAO brand will premier its newest cigar, the “Concert”, at a corner station with a musical theme. Featured will be a small stage with CAO branded instruments and concert equipment. Live concerts will be broadcast on the CAO monitors, further bringing the concert theme to life.

The Punch brand will be represented by a “tailgating” theme, complete with a Punch blimp floating overhead, a branded tent, pick-up truck, chairs, tables and other “tailgating” accessories. Attendees will be able to enjoy NFL highlights on two screens while a massively scaled model of the Punch 6-pack promo will anchor the space, standing over 8-feet tall.

The La Gloria Cubana gazebo will simulate the look and atmosphere of the Dominican Republic. Built with a thatch roof, the area will feature a cigar roller to hand roll cigars on site and add an extra element of interaction for trade show attendees.

“Café Macanudo” will offer food and beverages to visitors throughout the convention and trade show.

“We look forward to showcasing General Cigar and its highly popular brands in unique and imaginative ways at this prominent trade show,” said Michael McMahon, President and CEO of Hill & Partners, Inc.