Press Release: Zino Platinum Collaborates with Urban Artists UR New York For Collector’s Edition Commemorating 10 Year Anniversary
In celebration of the ten-year anniversary of Zino Platinum, the brand has produced a premium collector’s edition set of four custom boxes in collaboration with urban artists UR New York. Dubbed “The Make”, this collector’s edition celebrates the self-made man and his success, as well as ten years of redefining cigars and a new generation of cigar smokers.
Zino Platinum teamed up with UR New York—an urban artist collective who have redefined themselves and the landscape that surrounds them—to help capture the same maverick spirit of Zino Platinum. Brooklyn based, Mike Baca aka 2ESAE and Fernando Romero aka SKI originally joined forces with the goal of transforming the perception of street art and have become internationally successful artists. The dynamic New York duo went to work on the collector’s edition Zino Platinum boxes with the same passion and artistry that brought them success. The Zino Platinum Ten Collector’s Edition Toro X, a 5 ½” x 60 Toro Especial, features four custom graffiti-inspired pieces on the box. Limited to 500 pieces each design, “the collection is inspired by the innovators, the risk takers, the mavericks—those who capture the spirit of Zino Platinum,” said Richard Krutick, Davidoff’s head of marketing.
UR New York will be appearing at select locations in support of the product on the Zino Platinum Tenth Anniversary tour and at the industry tradeshow, IPCPR, on August 3rd and 4th.