Johnnie Walker Releases “The Gold Road”

Johnnie Walker fans should look forward to tasting a new blend from the makers of their favorite whiskey. “The Gold Route” is the second blend in the Explorer’s Collection, and is “inspired by rich adventures traversing the Gold Route through Latin America.” More information below – it looks like this will go for around $95 suggested.

JOHNNIE WALKER® UNVEILS SECOND BLEND FROM JOHNNIE WALKER EXPLORERS’ CLUB – THE GOLD ROUTE™, INSPIRED BY THE RICHNESS OF LATIN AMERICA 

• JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION™ – THE GOLD ROUTE™ launches,  blended exclusively for travellers and inspired by rich adventures traversing the Gold Route through Latin America

March 2013: Today JOHNNIE WALKER, the world’s leading Scotch Whisky brand, unveiled the latest exciting blend from its Trade Routes Series: JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION – THE GOLD ROUTE. The Gold Route takes inspiration from the journeys made by the Walker family and their agents – from Central America through the Andean mountains, passing the Inca pyramids and along the coast of the Pacific Ocean – where they witnessed magnificent scenery and diverse cultures whilst in pursuit of new businesses and rich experiences.

The blend is available exclusively for travellers in duty free stores, and like the other blends which make up the Collection, it pays tribute to the travelling heritage of the John Walker & Sons agents.

Crafted from the finest aged whiskies hand-picked for a luxurious smoothness and vibrant flavour, in the glass the JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION – THE GOLD ROUTE evokes a sense of the exotic fruit flavours and beautiful rich golden colours of this region.

“We took inspiration from the richness of flavours, sights and experiences of Latin America to help us select the most precious liquids for this blend,” commented Master Blender Jim Beveridge. He added: “On the nose, there is an immediate wave of an exotic mix of bananas, mango and pitaya, complemented by a hint of vanilla sweetness. On first sip, the palate embarks on a journey that is as distinct and magnificent as the vistas of Latin America: tantalising flavours, a perfect blend of fruitiness with hints of pineapples, guava, passion fruit and raisins, all balanced perfectly by deep charred peaty notes, in keeping with the signature smoky JOHNNIE WALKER flavour. Best enjoyed neat or on the rocks, the finish is smooth and luxurious, a fitting addition to the JOHNNIE WALKER lineage.”

Steve White, Marketing Director of Diageo Global Travel and Middle East, said: “At the very heart of JOHNNIE WALKER lies a bold spirit of adventure which has given rise to a great number of epic journeys. Our blends have been inspired by tales of rich travel adventures, in this case, along the Gold Route of the Americas and the Caribbean.

JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION – THE GOLD ROUTE is a premium blend made exclusively for the intrepid travellers of today. It is a whisky to remind them of their own travels and inspire them to plan new journeys.”

JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION – THE GOLD ROUTE is the second blend in the collection of three whiskies, collectively known as the Trade Routes Series, inspired by the richness that could be found along the great trade routes. The first release, JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION – THE SPICE ROAD™, which launched in November to critical acclaim and great retail success, is an evocative expression of the vibrancy, aromas and spices that the JOHNNIE WALKER agents would have discovered in the thriving markets around Asia. The third release in the Trade Routes Series – JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION – THE ROYAL ROUTE™ will be available exclusively in duty free stores later in 2013.

With a recommended retail price of $95, JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION – THE GOLD ROUTE is available to travellers in duty free stores globally now.

Notes

Johnnie Walker Facebook: facebook.com/JohnnieWalker

Johnnie Walker Instagram: @johnniewalker

Twitter Hashtag: #JWGOLDROUTE

Campaign Video: http://youtu.be/tYzNryMTNRs 

Further information on the history of the John Walker & Sons agent journeys

From the four corners of Scotland to the four corners of the world, JOHNNIE WALKER has always pushed boundaries to discover new horizons.

From 1820, the Walker family and their agents travelled the world, navigating their way down the famous trade routes: the Spice Road of Europe and Asia; the Royal Route from Europe to Persia; and the Gold Route of the Americas and the Caribbean, in pursuit of adventures bringing both new business and rich experiences.

Their efforts ensured that, by the 1920s, JOHNNIE WALKER had arrived in 120 countries and was being enjoyed on the great railways, luxury ocean liners and early transatlantic flights. Meanwhile, the striking image of the JOHNNIE WALKER Striding Man was becoming an icon all over the world.

Back in London, close to the shipping houses and docks from which the JOHNNIE WALKER agents travelled the world, Alexander Walker established the Travellers’ Room where his agents would convene to rest, talk strategy and exchange stories and samples from their travels. These colourful tales of exploration influenced the JOHNNIE WALKER Master Blenders, who began to create different styles of whisky to reflect these exotic stories.

Today, this tradition continues as JOHNNIE WALKER produces the JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION, a range of whiskies made exclusively for travellers. The first three blends in the collection collectively known as the Trade Routes Series are inspired by the richness that could be found along the great trade routes.