Announcement

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Ferio Tego Makes Debut With Pair of Limited Release Premium Cigars for 2021.

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(Ramsey, NJ August 25, 2021) Ferio Tego is pleased to announce the official launch of the Ferio Tego brand of premium cigars with a pair of 2021 limited releases.  Both blends are offered in a 6” x 50 toro format, packed in custom travel humidors of ten cigars each.  The humidors, hand made by Humidif Group’s Cigar Box Factory in Esteli, come preloaded with the company’s Gelly Humidity Control packs to ensure the cigars are properly maintained after they are acquired.

The 2021 Ferio Tego Elegancia is manufactured in Licey, Dominican Republic with the Quesada family.  The blend features an Ecuadorian wrapper, over a Dominican binder, and fillers from Nicaragua and Dominican Republic. 

The 2021 Ferio Tego Generoso is manufactured in Esteli, Nicaragua with the Plasencia family.  The blend features a Honduran shade-grown wrapper, over a Nicaraguan binder and Nicaraguan fillers.

“Our 2021 Ferio Tego offerings are quite different from one another in style and pedigree, yet both share a commonality of balance and body”, shared Michael Herklots, co-owner of Ferio Tego LLC.  “A mild cigar need not be thin on the palate nor flavor deficient, and a bolder cigar does not need to be ferocious and aggressive.  We worked very hard together with the factories to achieve a full-bodied mouth feel and presence across both blends in order to establish a ‘house style’ so to speak, while still preserving the elegant expression of creamier brighter notes of Elegancia, and the generous presentation of dense savory notes of Generoso.  Both blends stand on their own much the way a winery offers a Chardonnay and Cabernet Sauvignon together.”

The initial offer for 2021 Ferio Tego is currently being sent to retailers.  The cigars are expected to arrive in stores the first week of October.  Due to the extremely limited production of the 2021 inaugural release, inventory will be allocated.  The 2022 release is in pre-production and will have much greater availability, though still limited in production. Exact quantities will not be announced.  Ferio Tego 2021 will be offered at an MSRP of $210 per humidor of ten cigars.

“We have worked very methodically these last several months, carefully considering every decision, ensuring that we are on solid ground before taking another step”, said Brendon Scott, co-owner of Ferio Tego LLC.  “We are excited to finally launch Ferio Tego in the U.S. and bring these wonderful new offerings to market.  And we are equally excited for the relaunch of Timeless and Metropolitan in the coming months.”

Ferio Tego is distributed exclusively by Davidoff of Geneva USA in the United States and its territories. 

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About Ferio Tego

Ferio Tego, LLC is a premium cigar and accessories company launched in 2021 by Michael Herklots, former Vice President of Nat Sherman International, LLC and Brendon Scott, former Vice President and Chief Financial Officer of Nat Sherman, LLC.  In addition to their flagship Ferio Tego brand, the company also owns the Metropolitan, Timeless, and Epoca brands of premium cigars as well as the Ancora accessories brand all formerly owned and distributed by Nat Sherman International, LLC.

FERIO TEGO is the Herklots family motto, found on the family’s coat of arms. While there are many interpretations and translations for this phrase, “Ferio Tego” loosely translates to “Strike and Defend.”

For more information:

info@feriotego.com

http://www.feriotego.com 

http://www.facebook.com/feriotego

http://www.instagram.com/feriotego

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AVO Adds Syncro Caribe

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Pinellas Park, FL – August, 22, 2022. AVO Cigars, the global premium cigar brand, is proud to announce the newest addition to the Syncro series, AVO Syncro Caribe. Avo Syncro Caribe is the fourth line in the Avo Syncro series and is available in 20-ct boxes of Robusto, Toro and Special Toro vitolas.

“The AVO Syncro series is centered around the concept of tobacco synchronization. This is an incorporation of the diversity, complexity and compatibility of selected tobaccos from varying regions,” states Lana Fraser, Director of Marketing and Retail at Davidoff of Geneva USA. “With the newest addition of the AVO Syncro Caribe, we strive to deliver new frontiers in cigar experiences.”

The AVO Syncro Caribe focuses on the characteristics of the Caribbean. This dynamic cigar was blended to showcase a process we are calling ‘Natural Distribution’ in which the proportions of the tobaccos on any given plant is perfectly matched in the blending process. Specifically, the ratios of tobaccos from each priming are matched in the blend in all vitolas.

The Dominican wrapper and filler tobaccos are paired with a binder from Ecuador. Tobaccos from Nicaragua are also incorporated into the filler. This selection showcases a lively, dynamic and harmonious flavor profile of Caribbean flavors: aromatic spices and complex cocoa ebb and flow through the experience accompanied by a subtle sweetness resembling tropical fruits. The flavors, rhythm, and lifestyle of the tropics are encapsulated in one of three vitolas and presented in wooden boxes matching the vibrance, energy and zest for life we all have come to know and love about the Caribbean.

Wrapper: Dominican Republic
Binder: Ecuador
Filler: Dominican Republic and Nicaragua

Robusto (5×50) – $10.90
Toro (6×52) – 11.90
Special Toro (6×60) – $12.90

The AVO Caribe will be available mid August, delivering a dynamic, complex and zestful line to the Syncro series.

Listen: Kevin Sun Talks Luxury Cigar Club Cigar University Binder 101

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On this week’s episode, Kevin Sun joined the guys at The Straight Cut on an educational journey, exploring how different binders contribute to the tasting note in a cigar. Created by Luxury Cigar Club in collaboration with Valacari Cigar Company, this first installation in the Cigar University Series will help cigar smokers understand the (often overlooked) impact of the binder.

You can listen to it on Spotify by clicking here.

Or click here if you use Apple Music.

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BREAKING: Merchants Cigar Bar to Reopen in December 2020

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In the midst of a global pandemic that has shuttered businesses everywhere and seen the end of NYC cigar industry heavyweights like Nat Sherman, there is a rare piece of good news for NYC cigar smokers. Merchants NY Cigar Bar , which closed in December of 2016, has announced plans to reopen on December 2nd, 2020. The website is back up, complete with a new logo, new design, and much more.

One of the few in NYC to serve cigars, drinks and food in one place, Merchants Cigar Bar will return with an all-new menu of premium cigars, cocktails, and food service. The lounge will have a new look and feel too. When the cigar bar was shuttered in 2016, management redesigned the interior space to a Mad Men-esque mid-century modern vibe and relaunched as Sugar East, a bar where patrons could smoke cigarettes but not cigars. The new Merchants Cigar Bar will keep the same bones, but with updated leather furniture and new visual features.

Fernando Rodriguez, Director of Operations at Merchants Hospitality, describes the new space having a “chill, modern feel” in contrast to the older, more traditional lounge. When asked about how the venue plans to open during COVID, Rodriguez described the rigorous health and safety measures being undertaken. “We have spared no expense creating a venue that New Yorkers can feel safe and comfortable in,” Rodriguez said. “From basics like heightened sanitation and mandatory masks for staff to plexiglass separators for tables and a world class filtration system that kills airborn bacteria and viruses, we are ready to open and welcome patrons in to our new experience.”

To start, the lounge will be open Wednesday through Sunday from 5pm to 10pm. Currently, the lounge has a maximum capacity of 30 people, less than a quarter of its total capacity.

Merchants Cigar Bar is located at 1125 1st Avenue on the southwest corner of 1st ave and 62nd st on the Upper East Side.

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Saying Goodbye to the Nat Sherman Townhouse

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News broke this week that Nat Sherman and its Nat Sherman Townhouse in Midtown Manhattan will permanently close in September. First reported by Cigar Aficionado and then a slew of other cigar blogs, the news came as a shock to many, especially those in the New York City cigar community that frequented the Townhouse on 42nd street for its incredible selection, great prices, and the knowledge and hospitality of its staff.

In the midst of a stressful and taxing global pandemic, the news was a hard blow for me personally. I worked and lived in Midtown just blocks from the Townhouse for a number of years, stopping by multiple times a week—sometimes to pick up a few cigars for a weekend get together with friends, other times for a quiet smoke during lunch hour.

Nat Sherman has been in business since 1930, and got its start during the Great Depression. Though it wasn’t always located in the Townhouse on 42nd street, the Townhouse became for many the iconic symbol not just of the Nat Sherman brand, but of the ethos of the cigar culture in New York. The store was particularly memorable in the winter. Like so many others, I remember pulling hard on the heavy front doors to escape freezing rain or snow and being greeted by a cozy atmosphere (sometimes accompanied with a jazz band playing on the second-floor balcony) and a sea of smiling faces.

I remember the cigar launch parties that the store would throw, especially those that the Quesada family attended—perhaps the kindest family in an industry of kind families. Those events were always well attended, full of laughter and friendship, and always accompanied by a few good jokes from Michael Herklots thrown in during the evening’s festivities.

The historic brand was made immensely richer and more defined by Mr. Herklots after he joined the team at the head of brand and retail. Not only did he spearhead the release of incredible blends (Timeless, Bench Series, Joel Sherman 75th, the list goes on); he put his heart and soul into the brand, and the increased foot traffic and consecutive 90+ point cigar ratings prove it.

The industry is losing a great and storied brand. The city is losing something as well. But the price it pays for Nat Sherman’s closing won’t be in tax revenue or foot traffic on 42nd street. The people of this great city will pay in all the new friendships, polite conversations, and quiet thoughtfulness that will never happen at the Townhouse again. This might sound sentimental, but in our polarized age of ceaseless noise… is it?

Someday, we might hope, another enterprising young man will open the next cigar shop that lives on another 90 or 100 years. But the city will always be poorer for the closing of the Nat Sherman Townhouse.

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