Chivas 18 Launches Exclusive Limited Editions with Top Designer Pininfarina
Chivas 18, the world’s No. 1 ultra-premium Scotch whisky, is highlighting its luxury credentials with the launch of Chivas 18 by Pininfarina, a series of exclusive limited editions created in collaboration with the prestigious Italian design company.
With a strong shared heritage in luxury and craftsmanship, Chivas 18 has collaborated with Pininfarina, for its ability to encapsulate the brand’s modern and luxurious character.
Each limited edition features a bottle of Chivas 18 and captures Pininfarina’s design cues on the metallised crest, while its logo is emblazoned on the capsule and neck wrap.
The first design is based on a streamlined drop, giving a sense of movement that is inherent to Pininfarina’s designs. The design has a rich blue, metallic finish outer case, reminiscent of the metal work for which the Italian company is best known and a wood veneer that represents the oak casks used in the ageing of Chivas 18. Units are expected to retail at £90*.
The second expression of the partnership features the same design cues of the first but taken to a further level by featuring a solid wood inlay and a more aerodynamic shape. It presents the limited edition bottle and includes two glasses which echo the drop design. Each unit created is individually numbered to highlight its exclusivity and will retail at £360*.
Chivas 18 Mascherone by Pininfarina
Inspired by the Mascherone (the original wooden frame that was used to refine new automobile shapes) the Chivas 18 Mascherone by Pininfarina marks the pinnacle of the partnership. Hand assembled in Cambiano by Pininfarina, it features an oak internal structure, clad in aluminium. Mirroring the elegant precision of Pininfarina’s celebrated automotive innovations, only five of this collector’s piece will be on display globally and individual pieces will be made to order on request. A light, found at the base, brings this artistic piece to life. Price on application.
James Slack, Chivas Regal’s Brand Director, comments: “The Chivas 18 by Pininfarina Limited Editions are distinctive designs that will speak to our customers – modern gentlemen who seek style and substance in the brands they connect with. Pininfarina is an excellent fit with Chivas 18 and we are confident that these exclusive limited editions will continue our line of successes with previous Chivas 18 partnerships.”
Chivas 18 by Pininfarina will be available globally, including USA, UK, Russia, China and Travel Retail from January 2013.
*Prices based on RRP on Global Duty Free or their equivalent in local currencies.
Notes:
Chivas Regal is the world’s first luxury Scotch whisky and a truly global. Chivas Regal is the flagship brand within brand owner Chivas Brothers’ award-winning portfolio of Scotch whisky and is sold in more than 150 countries across Europe, Asia Pacific and the Americas.
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.
In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.
Pininfarina Extra: With a history dating back to 1930, Pininfarina is based on values of creativity, experience and innovation without forgetting tradition. It combines avant-garde style and technical solutions aimed at functionality.
If Pininfarina is known worldwide for car design, Pininfarina Extra (a Company specialized in product and interior design, architecture, nautics and aeronautics) expresses its design philosophy in all areas of life where beauty combines with elegance, essentiality and comfort. Founded in 1986 and led by Paolo Pininfarina, President and MD, Pininfarina Extra is located in Cambiano (Turin).
Its partners include leading Companies such as Acer, AleniaAeronautica, Coca-Cola, Jacuzzi, Juventus, Lavazza, Snaidero and Unilever. Its most recent projects include: the Keating Hotel by Pininfarina in San Diego, the interiors of the SukhoiSuperjet 100 (AleniaAeronautica), the Coca-Cola Freestyle drinks machine, the interiors of the Juventus Stadium, the Snaidero Ola 20 kitchen, the LED TV Acer AT58, and the Primatist B62’ yacht.
For further information visit http://www.chivasbrothers.com/