Nat Sherman

NEW YORK, NY (February 4, 2014) – Nat Sherman (www.natsherman.com), Tobacconist to the World, announces the launch of the Nat Sherman Personal Humidor App, now available for free download in the App Store™ (http://tinyurl.com/q2b8ajc). With this App, cigar lovers can take the premium cigar experience beyond The Nat Sherman Townhouse, and into their homes.

Key Features of the Nat Sherman Personal Humidor App:

§  Custom Humidor: Enables iPhone, iPad and iPod Touch users to create a custom humidor where they can seamlessly catalogue, evaluate and share their cigar preferences, notes, and photos.

§  Cigar 101: Provides users with access to original curated content from Nat Sherman. “Cigar 101” delivers a comprehensive cigar glossary, expert advice on how to choose the right cigar, smoking tips and tricks, cigar etiquette, and more.

§  Store Locator: Features Geo-Locate technology, allowing users to instantly locate their nearest retailer with the click of a button.

“Nat Sherman has always been committed to innovation. We are thrilled to debut this dynamic App, which will further engage our current customers and readily assist new cigars enthusiasts in learning about our products and industry,” said Larry Sherman, Executive Vice President, Nat Sherman. “With the launch of the Nat Sherman Personal Humidor App, we are expanding our relationships beyond our retail locations and continuing our dialogue with a community that is as passionate about cigars as we are.”

The free application is now available for download through the App Store™, and can be accessed through keywords ‘Nat Sherman.’

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About Nat Sherman International

Founded by Nat Sherman in 1930 and family-guided for three generations, Nat Sherman International continues to define the authentic tobacco experience. Through a tradition of innovation and expertly crafted products, Nat Sherman’s timeless appeal, while quintessentially New York is embraced and enjoyed worldwide. Learn more at www.natsherman.com.

NAT SHERMAN INTERNATIONAL TO RELEASE TRIO OF “SUPER LANCEROS”

NEW YORK, NY (December 19, 2013) – Nat Sherman, Tobacconist to the World since 1930, is offering a limited production format in three of their most popular blends from the Dominican Republic, The Timeless Collection, 1930 and Sterling. The Super Lancero measures 8” long with a 38 ring gauge, a half inch longer than a traditional Laguito No. 1 Vitola.

“The lancero format is an extremely elegant size, allowing the smoke’s flavor to remain focused, without incorporating as much air into the smoke as larger ring gauges do,” said Michael Herklots, Executive Director of Retail and Brand Development, Nat Sherman International. “The extra length of the cigar gives greater opportunity for the experience and flavors to change and develop from start to finish, while keeping the smoke cooler longer.”

“The Super Lanceros are manufactured in limited quantities at The Quesada Factory (formerly known as MATASA) in Licey, Dominican Republic, just outside of Santiago. Only one team of rollers is tasked with making this coveted size,” said William Sherman, Executive Vice President of Nat Sherman. “Small ring gauges are among the hardest vitolas to make, as it’s very easy to under-fill or over-fill. We have one expert team in the factory that is carefully bunching and rolling these cigars to ensure they’ll draw and burn perfectly.”

Each Super Lancero will come packed in boxes of ten cigars. The Timeless Super Lancero has a Suggested Retail Price of $110 per box, the 1930 Super Lancero is $150 per box and the Sterling Super Lancero is $180 per box plus applicable taxes.

The first shipment will be available in select retailers by the middle of January 2014, and will be made available throughout the year in limited quantities as production permits.

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About Nat Sherman International
Founded by Nat Sherman in 1930 and family-guided for three generations, Nat Sherman continues to define the authentic tobacco experience. Through a tradition of innovation and expertly crafted products, Nat Sherman’s timeless appeal, while quintessentially New York is embraced and enjoyed worldwide. Learn more at www.natsherman.com.

Media Queries:
Suzanne DeFosset
EVINS
(212) 377-3592
Suzanne.DeFosset@evins.com

NEW YORK, NY (July 8, 2013) — Nat Sherman, Tobacconist to the World, unveils the newest addition to its premiumcigar portfolio, The Nat Sherman Sterling. The Nat Sherman Sterling will make its debut at the 2013 International Premium Cigar and Pipe Retailers Convention in Las Vegas later this month, per an announcement made today byWilliam Sherman, Executive Vice President of Nat Sherman.

“The Nat Sherman Sterling redefines elegance,” said Mr. Sherman. “Following on the heels of our  Nat  Sherman 1930  and  award-winning  Timeless  collections, The  Nat  Sherman  Sterling maintains Nat Sherman’s tradition ofpassion and creativity by showcasing yet another unique blend of the world’s finest tobaccos.”

Made up of four traditional vitolas, The Nat Sherman Sterling are tied in wheels of 25 cigars and packed in beautifulslide-top cabinet boxes. The Perlas (4” x 40), Marevas (5” x 42), Dalias (6.25” x 43) and Corona Gorda (5.75” x 46)feature a blend of aged-Dominican filler tobaccos (the oldest has been aged for ten years), a Dominican binder and astunning Ecuador-grown Connecticut wrapper.

“The Nat Sherman Sterling represents a new standard for complexity, balance and finesse in premium cigars,” saidMichael Herklots, Executive Director of Retail and Brand Development. “They’re inspired by some of the most prizedHavana cigars of the 1960’s, 70’s and 80’s that continue to be collected to this day. These cigars embody balance and sophistication, and focus on flavor more than strength.”

Handmade at the MATASA factory in Santiago, Dominican Republic, The Nat Sherman Sterling range in price from $9.00-$15.00 per cigar, and are available exclusively at authorized Nat Sherman Tobacconists throughout the United States.

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About Nat Sherman International

Founded by Nat Sherman in 1930 and family-guided for three generations, Nat Sherman International continues todefine the authentic tobacco experience. Through a tradition of innovation and expertly crafted products, Nat Sherman’s timeless appeal, while quintessentially New York is embraced and enjoyed worldwide. Learn more at www.natsherman.com.

Media Queries: Suzanne DeFosset EVINS

(212) 377-3592

Suzanne.DeFosset@evins.com

Michael Herklots of Nat Sherman Cigars, the iconic New York City tobacconist, announced today via Facebook the release of the Nat Sherman 1930, which will feature both Dominican and Nicaraguan tobaccos.

The Facebook announcement is below:

Herklots posted:

As Cigar Aficionado has exclusively reported: We are pleased to announce the release of The Nat Sherman 1930. Handmade by MATASA in Santiago, Dominican Republic, the line is offered in five sizes – Corona (5.5” x 42), Corona Grande (6” x 46), Rothschild (4.5” x 52), Gran Robusto (5.25” x 54) and Inmenso (7” x 56). Packed in boxes of 24 cigars, the Nat Sherman 1930 ranges in price from $8.75 – $12.00 per cigar, before applicable taxes. The cigars combine aged filler tobaccos from Nicaragua and the Dominican Republic, have a Dominican binder, and are finished with a Dominican-grown wrapper.

“The Nat Sherman 1930 Collection pays homage to the year the brand was founded, builds upon our long established tradition of innovation, and follows the success of our award-winning Timeless collection, released in February, 2012,” said Nat Sherman Executive Vice President William Sherman.

Executive Director of Retail and Brand Development Michael Herklots adds, “While there is no shortage of great cigars in the world today, there is a strong and growing demand for distinctive cigars that offer an incomparable balance of strength, flavor and aroma. The Nat Sherman 1930 is a rich cigar, with deep and complex flavors, yet offers a brightness and overall balance that contributes to a truly memorable experience.”

The 1930 Collection will be available in June. Visit our store locator to find an authorized Nat Sherman Tobacconist Near you. Which one do you plan to try first?

Read the official announcement on Cigar Aficionado.