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Panache Beverage Launches Alibi American Whiskey

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NEW YORK, NY–(Marketwire – Nov 21, 2012) – Panache Beverage, Inc. (OTCQB: WDKA), an alcoholic beverage company specializing in the development, global sales and marketing of spirits brands, has announced the launch of Alibi American Whiskey, now debuting at a suggested retail price of $23.99 per 750ml bottle. A counterpoint to current mainstream bourbon market trends, Alibi has set out to demystify the category by offering a more accessible product as a return to the true American whiskey-drinking tradition, free of pretension.

“This is not for the aficionado that adds a dropper of mineral water to his whiskey glass and swirls. Alibi is a blended whiskey that does not require elaborate tasting notes or a half-day tasting seminar on its production,” noted Stephen W. Yorsz, Blend Master for Alibi. “This is more in the spirit of how whiskey was originally served in this country — in a shot glass or flask.”

Alibi is a corn-based whiskey that contains elements of rye and malted barley aged in first-fill American oak casks, distilled in Indiana and bottled and blended in Florida.

Advertising creative notes, “Alibi is an elixir for the flawed human spirit in all of us… Alibi is for real people, real drinkers and believes that at one time or another, everybody needs an alibi.”

Alibi American Whiskey will be available in New York, Florida and New Jersey by the Thanksgiving holiday and will be widely available nationally in 2013, including at retail and on-premise in Georgia, Illinois, Washington, Texas, Massachusetts, Connecticut, Arizona and Nevada.

This is the first foray into the brown spirits category for Panache, which markets and distributes Wódka Vodka. Considered a game-changer in the spirits industry, Wódka became the first super-premium vodka offered at a fraction of the cost of so-called “luxury” brand vodkas that have kept prices in the category artificially high through packaging, celebrity-oriented marketing and imposing triple-markup price tags.

About Panache Beverage, Inc.

Panache Beverage, Inc. (OTCQB: WDKA) based in New York, NY is an alcoholic beverage company specializing in the development, global sales and marketing of spirits brands. The Company’s expertise lies in the strategic development and aggressive early growth of its brands establishing its assets as viable and attractive acquisition candidates for the major global spirits companies. Panache intends to build its brands as individual acquisition candidates while continuing to develop its pipeline of new brands in to the Panache portfolio. Panache’s existing portfolio contains three brands: Wódka Vodka (www.welovewodka.com), Alchemia Infused Vodka (www.alchemiainfused.com) and Alibi American Whiskey (www.alibiamerica.com).

For more information visit: http://www.panachespirits.com

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Social smoking in cold or highly regulated areas

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Smoking locations are on the decline in most western countries. Public smoking is now criminal in many U.S. states, and the FDA is now considering even more involvement in how and where smokers can get cigars. Don’t even get started with Canada, with its regulations and sometimes more importantly its freezing weather.
The popularity of private cigar smoking is increasing – more are willing to smoke in their apartments or homes (given the right ventilation), since they often cannot smoke in parks, beaches, and other public spaces.  It has also led to a rise in social cigar events at home.
How can those without public places to smoke have better smoking experiences? A handful of Canadian readers here have asked what to do since smoking is near impossible to do indoors, and outdoors is cold. So here are a few suggestions for having good HERFs at home.
  1. Invite the right people: nothing will kill a great night of conversation and fun like having a large group of strangers stuck at a table. If you do invite total strangers, be a good host and introduce others. Even worse is when a total ass shows up.
  2. Use the right location: Sure, you can do a poker and cigar night in your backyard in the sub-zero Canadian tundra in the middle of the winter. Technically. But a space heater and big garage might be a better solution. If you’re smoking the summer, a back patio works great. In areas where there are no good places to smoke, compensate by throwing even better HERFs when the weather is right. Organize a month or more in advance, get some sponsors, and have a great time.
  3. Set the right atmosphere: large fluorescent lights don’t set a relaxed mood. Loud, ear-piercing music doesn’t either. Whether you’re smoking indoors or out, there are plenty of things you can do to make people relaxed. Jazz and latin music are both generally excellent for smoking. Throw on some soft lighting, and if you are inside, be sure to account for ventilation – it is never fun to hate hanging out with friends because you can’t breath.
  4. Bring extra cigars: every now and again, people will come and either forget cigars, or the game will go long past the single cigar they brought. If you are hosting, grab a few cheap sticks to keep the smoking going.
Those considerations are important for anyone wanting to host some cigar smokers for some relaxation. But what about the smokers in locations where social smoking isn’t allowed? Other readers have actually commented that they don’t have anywhere to smoke with others. That has meant they’ve had to get creative. Some have held hangouts on Google+, others through Social Cigar. And there are many other options, including anything from sharing photos on Instagram to playing party bingo online.
What do you do while hanging out and smoking with friends? If you have a unique suggestion or idea, drop it in the comments section below, or tweet us @finetobacconyc.
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GURKHA 125TH ANNIVERSARY SHIPPING NOW

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November 19, 2012 (Fort Lauderdale, FL) — After much anticipation, the Gurkha 125th Anniversary Edition cigar is shipping to cigar stores nationwide! This special cigar is particularly significant as 2012 commemorates the 125th Anniversary of the Gurkha cigar, where it was this year back in 1887 at the height of the British rule that Nepalese soldiers first began to smoke and enjoy their own cigars from local tobacco, which they named: ‘Gurkhas’.

The 125th Anniversary is already an award winner, having received the company’s highest ever rating of 96 points by Cigar Journal and is the recent recipient of the prestigious Golden Label Award for the printing, design, innovation and technical execution of the 125th Anniversary cigar band.

The unique blend features an oily Brazilian Cubra wrapper, accompanied by an Ecuadorian, Habano binder and a complex combination of Nicaraguan, Brazilian and Dominican fillers. This intriguing medium bodied cigar encompasses a very smooth and complex taste profile, with flavorful notes of rich tobacco and subtle hints of sweet spice, vanilla and chestnut. The Gurkha 125th Anniversary is available in 20 count boxes featuring four vitolas: 5 x 52 Robusto, 6 x 54 Rothchild, 61/2 x 54 Torpedo and a 6 x 60 XO with an MSRP ranging from $8.39-$10.99. Each box is hand-carved using the finest mango wood and finished with exquisite brass fittings, specially designed by Gurkha Chairman Mr. K. Hansotia.

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DAVIDOFF RELEASES 2013 “YEAR OF THE SNAKE” EDITION

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November 20, 2012 (Basel, Switzerland) — At the start of the Chinese Year of the Snake (February 10, 2013), Davidoff is launching the new 2013 “Year of the Snake” Edition cigars with exclusive limited-edition accessories. In the Chinese calendar, the sixth of the twelve Chinese signs of the zodiac is characterized as wise and graceful. The Snake is the quintessential symbol for intelligence and profundity. Particularly delicate and fine when depicted in a figure of eight, it has become one of the most popular decorations in all of Asia, not only for its unique symmetry but also because it carries the promise of infinity, material prosperity and luck. It is said that Snake-people like to possess the finer things in life.

Premium cigar brand Davidoff is also synonymous with luxury and the total “crop to shop” concept. “Year of the Snake” is, therefore, not only the unusual name given to the new limited edition, but also the connection of quintessential wisdom and stylish quality awareness with Davidoff.

Integrating these characteristics into an aroma represents a challenge for the Davidoff Master Blender: namely, to combine particularly old tobaccos to successfully create three layers of flavor – from floral nuances reminiscent of honey, to caramel, and finally to peppery notes of wood or nut, whilst also providing a captivating quality…. highly aromatic, with light-medium strength and Cuban thickness, the cigar develops a charming creaminess due to the Ecuadorian binder. The impressive Churchill format makes for a long smoking experience punctuated with the delicacy and refinement of a cigar with charisma. The octagonal, red-lacquered wooden box containing eight cigars will provide pleasure in the coming year.

The cultural background of this 2013 “Year of the Snake” Edition is every bit as fascinating as its aesthetic appearance: The “White Snake Story”, the Chinese love story still extremely popular today, can trace its origins back to a legend from the Ming dynasty (1368 AD) and, amongst other things, has inspired Davidoff’s new cigar — a cigar that preserves its cultural heritage whilst using passion and attention to detail to unlock the spirit of a dynamic, global environment. Those who fall in love with this cigar have no sense of superficiality. The fine, profound 2013 “Year of the Snake” Edition is for aficionados who smoke intelligently.

The uniqueness of this luxurious edition with a double ring speaks for itself. It is limited to 4,500 pieces and is available at Appointed Merchants beginning in December 2012.

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7-20-4 CIGARS APPOINTS RICK ARDITO AS DIRECTOR OF MARKETING/SALES

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November 19, 2012 (Londonderry, NH) — Industry veteran Rick Ardito (50) has joined Kurt A. Kendall’s 7-20-4 Cigars as Director of Marketing/Sales, as of August 1, 2012.  “Realizing my ‘one-man band’ wouldn’t support 7-20-4′s growth,” Kendall explains, “I wanted to invest in the best.  Our 17-year personal and working friendship drove me to catch him before someone else inevitably did.”

Ardito is based in Atlanta, Georgia, and is now traveling nationally, building the retailer network for 7-20-4 and supporting shop owners who carry the line for the Londonderry, New Hampshire, company.  7-20-4 boutique-level premium cigars are made in Danli, Honduras.

 

     Ardito served in the US Marine Corps from 1982 to 1990.  A graduate of Miami Dade College, majoring in Psychology, he held a similar position at Drew Estate from 1997 to 2010.  After a three-year absence from the world of tobacco, during which he prepared for a teaching career, Ardito was unable to resist the lure of premium cigars.  He has joined Kendall, in a culmination of their long, close friendship.  Ardito explains: “Kurt and I are formalizing sales and distribution elements, and things are coming together much faster than we expected.  I look forward to renewing old friendships with retailers and smokers coast-to-coast, and introducing them to the unique identity and quality of 7-20-4 Cigars.”

According to Kendall, “Ricks knowledge, experience and unique personality are a perfect combination of what I consider the best.  I’m fortunate and honored to have him on my team!”

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