General Cigar is proud to introduce FOUNDRY, a new boutique collection created to amplify the artistry and romanticism of premium cigars.
FOUNDRY is a stark juxtaposition between the old and the new. This visually-arresting collection was inspired by the art form of “steampunk,” which is both a retrospective and futuristic interpretation of innovation.
FOUNDRY is the brainchild of Michael Giannini who led the team that created the breakthrough brand. “Innovation comes from many sources,” he notes. “It is a pleasure and an honor to be able to call upon our greatest resources: the collective talent of cigar masters, our expertise in tobacco cultivation, processing and blending and the creativity of our artisan cigar rollers and box makers to bring FOUNDRY to fruition.”
Through a groundbreaking approach previously unseen in the premium cigar category, FOUNDRY entices the premium cigar connoisseur to take a bold step back in time and a quantum leap into the future to envision the artistry of handmade cigars through the lens of unbridled innovation.
Visual considerations aside, FOUNDRY’s avant-garde approach extends to its masterfully balanced synthesis of flavors. Featuring an indulgent collection of five proprietary tobaccos from four different countries, each aged between three and six years, Foundry’s foundation is amplified through an eight year old wrapper developed by General Cigar. Called H-47 Pleno Sol, the lustrous wrapper imparts a deeply complex, layered smoking experience like no other.
The four-cigar collection is accessibly-priced, and will make its mark on tobacco retail starting in late-October. Foundry features these new cigars: Wells (6”x 50, SRP per cigar is $7.95); Lovelace (6 ¼ ” x 54, SRP per cigar is $8.45); Talbot (5” x 60, SRP per cigar is $8.95) and Cayley (6 ½” x 60 x 56 x 43, SRP per cigar is $9.45). Each frontmark is presented with a unique box design and features both a traditional paper band and a steampunk-inspired metal gear band.
Every hobby has its myths, and new hobbyists tend to have to go through periods of believing some silly myths (i.e. all wine gets better with age, the Irish invented distilling, etc). So recently I took to Reddit (r/cigars), to try to isolate the top myths related to cigars.
So, without further ado, here are some of the top myths many still believe about cigars and cigar smoking. The list is ordered from the most silly myths, to ones that many veteran cigar smokers still believe today:
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Myth #1: “Cuban cigars are unequivocally the best in the world.” (submitted by venganza24)
This myth crops up time and again, mostly from the uneducated cigar smokers, but also from many wealthy cigar smokers who are “Cuban only.” Though it might be true that Cuban cigars are very good and even some of the best in the world, it is impossible to make the blanket statement that Cubans are the best for a few reasons.
First, tastes are relative. Some profiles are enjoyable to one cigar smoker and unenjoyable to others. If you love the kick of a spicy Nicaraguan puro, you might not have the same appreciation for most Cuban cigars, and vice-versa. Second, since the embargo, quality standards in terms of quality control, construction, and technology in countries like Nicaragua, the D.R., Honduras, etc., have increased one hundred fold, rivaling and on average besting Cuban cigars in quality (and I’ve had many Cuban cigars).
So why do people (including seasoned cigar smokers) continue to insist that Cubans are categorically better? For U.S. smokers, it is typically because Cubans are not available in the states, so people tend to elevate them by perception alone. For European smokers that love to boast about how amazing Cubans are, I’ve found that it is often, simply put, snobbery. Most importantly, however, is that Cuban cigars are seen as a status symbol of the sophisticated and well-off.
Myth #2: “All cigar smokers are snobs.”
Put a large number of people together to talk about a hobby, and there will be snobs. Hell, I’m willing to be that if you put 20 clay-mation animators in a room and had them watch Wallace & Gromit, at least one of them would look down his nose.
So why the wide-spread perception that cigar smokers are snobs? Well, we have Hollywood to thank for that, along with the already-snobbish who get into cigar smoking just so that they can be extra-snobby.
Myth #3: “Cigar smoking is for the wealthy.” (submitted by aguilar7)
If this myth were true, I certainly wouldn’t be smoking cigars, and neither would most of my friends. This myth is, like others, supported by Hollywood, who often portrays cigar smokers as wealthy, corrupt, or criminal. Of course, it is true that some cigars are expensive, and some idiotic companies even play this myth to their advantage.
The truth is, there are many world class cigars for under $5 a piece. If you are wise with your money and don’t overspend, even a poor college student can have good sticks on hand for special occasions or even a regular smoke with friends.
Myth #4: “The darker the wrapper, the stronger the cigar.” (submitted by MattyBlayze)
Many beginning cigar aficionados make the understandable mistake of assuming that if a cigar has a dark wrapper, it must be a strong cigar. The truth is, there are plenty of incredibly dark cigars that, though flavorful, are hardly what I would call powerhouse cigars (e.g. Macanudo Maduro 1997, Rocky Patel OWR, Perdomo Lot 23 Maduro, etc). Additionally, there are lots of cigars that, though lighter in complexion, pack a serious punch (some Savinelli cigars, Hispaniola Connecticut, etc).
Myth #5: “A cigar’s flavor comes from the wrapper.” (submitted by MattyBlayze)
This isn’t a myth you’ll hear a lot about from the uninformed. Although it comes from a generally true observation (the wrapper adds a lot of flavor to a cigar), many cigar smokers will emphasize the point a bit past what is true. A cigar’s flavor is determined by a lot more than the type of wrapper. The size/shape (vitola) has a lot to do with what you’ll taste in a cigar, and so too the binder/filler tobaccos have a lot to do with the taste as well.
Myth #6: “White ash means the tobacco is high quality.”
This myth has always struck me as a bit bizarre, but the reasons for it seem pretty clear. It seems like human nature to connect purity to quality. We do it all the time with wine, cigars, whiskey, fabrics, you name it. If the ash looks “clean” then the tobacco must be processed better, right?
Wrong. Cigars with very white ash tend to have higher amounts of of calcium and magnesium, which, though important for a good cigar, don’t make a good cigar. There are plenty of cigars with salt and pepper ash that smoke incredibly well, and I’ve had white-ash cigars that are incredibly bland. A good discussion on it here.
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What cigar myths are missing from this list? Let us know in the comments below. I can think of one more off of the top of my head, which I’ll have to credit to psi_chi from r/cigars:
“My favorite myth: you can keep money in your bank account once you start smoking cigars.”
I have smoked some pretty expensive cigars. More than I care to admit, but when I discovered the most expensive cigar was far pricier than the most i have paid for a stick… well I did’nt feel so bad. Amazingly, its not cigar made of up gold leafs or a platinum band its actually a cigar made by Gurkha.
Producing the most expensive cigar is one thing naming it is another and with a name like “His Majesty’s Reserve” how can you go wrong. At less than 100 boxes per year, get ready to Pay upwards of $750 per stick. What is it made of? Only thing that Gurkha will say is that its the finest Dominican wrapper with a secret blend of fillers from all over the globe.
Here’s the kicker. According to Most-expensive.com, “they’re also infused with a generous portion of Louis XIII Cognac in a process that retains the flavor of the tobacco. Louis XIII Cognac, as you may know, is one of the finest cognacs on the market today.”
What do you think? Can a price of $750 ever be justified for a single cigar?
Enhancing its tradition of artistry and innovation, Team La Gloria Cubana presents a new take on their trunk show series with two boutique, small batch releases called Liga YG-23 and Liga LR-1.
In true La Gloria fashion, these limited collections consist solely of proprietary tobaccos and feature innovations never before seen in the premium cigar category.
“Yuri Guillen and I are constantly experimenting with blends, often calling upon the tobacco in General Cigar’s extensive library. Many of these tobaccos are extremely rare, which prohibits us from developing new collections with them. Instead, we are pleased to make the distinctive tastes of our Liga YG-23 and Liga LR-1 blends available in small batches, to share with true cigar connoisseurs,” commented Michael Giannini, La Gloria Cubana’s director of marketing.
Liga YG-23 is a limited release of a mere 500 boxes, made entirely of proprietary tobacco and featuring the premium cigar category’s first smokeable band. Created by Team La Gloria’s Yuri Guillen, Liga YG-23 is dressed in an Ecuadoran Sumatra Especiale wrapper, balanced by its Dominican and Nicaraguan blend. Consisting of taste notes derived from a harmonious collection of seco, viso and ligero leaves, Liga YG-23 features a patent-pending band stamped with vegetable dye which allows the premium cigar smoker to experience the distinguished taste from foot to tuck. Liga YG-23 cigars measure 7” x 60 and are presented in rustic wooden boxes, allowing the small batch cigars to take center stage. Liga YG-23 will be available at retail in early November, for a suggested retail price of $9.45 per cigar, or $245.70 for a 26-count box.
Liga LR-1 showcases rare tobaccos, each aged between 8 and 10 years. Featuring a silky Habano Connecticut Fino wrapper offset by an exclusive Nicaraguan blend, Liga LR-1 is handcrafted with a proprietary double binder. Each element works in complete harmony to impart the unique flavor notes that can only be brought to life through meticulous attention to aging and maturation. Team La Gloria’s artistry extends to the patent-pending, die-cut smokeable band, an innovation never before seen in the premium cigar category. Measuring 7” x 52, Liga LR-1 cigars will be available in early November, for a suggested retail price of $8.95 per cigar, or $232.70 for a handsome, lacquered box containing 26 cigars. Only 500 boxes will be available for this one-time issuance.
Nomad Cigar Company is excited to announce its rollout to approved retail cigar locations and is currently accepting applications for more brick and mortar outlets.
“At this point, everything has progressed smoothly to the next level. We launched online [sales] only for the sole purpose of getting feedback and cultivating a strong following. With that complete, we can add more and more retail locations and begin the process of phasing out our online sales completely.” Said Fred Rewey, Nomad’s Founder.
Nomad took social media by storm by not only having a great boutique cigar, but also by Rewey’s leveraging social media outlets such as Twitter.
Matter of fact, Rewey (@GodFadr on Twitter) was the first to add his personal Twitter account to the actual cigar band. Something we see other cigar makers following suit in the future.
“Protecting the retailer is paramount.” Rewey added. “As more and more retailers stock Nomad’s, we will not only turn away the online sales portion, we will also showcase those stores on our websites.”
Rewey added, “The next phase was a full retail roll out. But in order to accomplish that, we needed to come up with attractive pricing to support our retail clients. I am pleased to say that we were able to do just that.”
As far as start-ups are concerned, Nomad has leveraged strong pricing, great marketing, and a quality stick. All these items add up to a strong start for this new cigar company.
Interested retailers can contact the company directly for info on pricing, cigars, etc.