As a FineTobaccoNYC.com Contributing Editor and CRAAmbassador, I was happy to attend the event and see my friends Louis and Chris (among others) at the Madison Ave. shop.
For the tenth anniversary, we commissioned URNY, a local Brooklyn artist to create some artwork that expresses the spirit and attitude of the Zino line. Guest met the artist as they were at the shop creating their great artwork and also signing giveaways and boxes for those who purchased a box of these great smokes. This new blend of cigar is a spectacular medium bodied smoke in a Toro format.
Fernando & Mike of UR New York
It was a very nice catered event with a complimentary Chivas Blended Scotch Whisky bar. A great evening at our Madison Avenue Lounge.
In celebration of the ten-year anniversary of Zino Platinum, the brand has produced a premium collector’s edition set of four custom boxes in collaboration with urban artists UR New York. Dubbed “The Make”, this collector’s edition celebrates the self-made man and his success, as well as ten years of redefining cigars and a new generation of cigar smokers.
Zino Platinum teamed up with UR New York—an urban artist collective who have redefined themselves and the landscape that surrounds them—to help capture the same maverick spirit of Zino Platinum. Brooklyn based, Mike Baca aka 2ESAE and Fernando Romero aka SKI originally joined forces with the goal of transforming the perception of street art and have become internationally successful artists. The dynamic New York duo went to work on the collector’s edition Zino Platinum boxes with the same passion and artistry that brought them success. The Zino Platinum Ten Collector’s Edition Toro X, a 5 ½” x 60 Toro Especial, features four custom graffiti-inspired pieces on the box. Limited to 500 pieces each design, “the collection is inspired by the innovators, the risk takers, the mavericks—those who capture the spirit of Zino Platinum,” said Richard Krutick, Davidoff’s head of marketing.
UR New York will be appearing at select locations in support of the product on the Zino Platinum Tenth Anniversary tour and at the industry tradeshow, IPCPR, on August 3rd and 4th.
A few weeks ago, we wrote a short post on the increasing popularity of mobile cigar lounges. It looks like Zino has picked up on that trend and is celebrating their ten year anniversary with a nationwide tour. Press release below:
Zino Platinum, an ultra-premium cigar brand, unveils newest addition at international tradeshow, in celebration of ten-year anniversary. Zino Platinum pushes the boundaries of design with the unveiling of the newest addition to the brand, a mobile cigar lounge. The once-blank canvas, a Mercedes Sprinter 2500EXT, is now outfitted for the ultimate cigar lounge experience. The mobile lounge has every technological toy encased in it’s completely custom interior, including three new iPads, four 40” Westinghouse LCD TV’s, Sony Playstation 3, Apple TV, DirecTV, an LG BluRay player and a home audio system to support all. The mobile lounge wouldn’t be complete without the three built-in Zino Platinum Cavern humidors fitted in the rear and a custom cabinet humidor built into the interior.
Featuring six custom two-toned captain’s chairs with branded headrests and grey suede walls, the mobile lounge has every luxury appointment with the modern touches the brand is known for. Riding on 20” one-of-a-kind Asanti 163 wheels and Nitto Dura Grappler tires, the matte black van features gloss black logo accents and a gloss black
bull bar to complete the look.
When stationary, the lounge will have two outdoor tailgate areas complete with televisions and outdoor surround sound supported by Hertz and JL Audio systems. All of these appointments will be controlled by a custom-designed remote system housed in one of the three iPads. Designed in conjunction with BLVD Customs, based in St. Petersburg, FL, “the mobile lounge will transform the industry’s definition of brand experience,” Richard Krutick, Davidoff’s head of marketing, said. The Zino Platinum Mobile Lounge will tour the country beginning in September in support of the brand’s
ten years of existence.
See below for dates and locations:
DRAPER’S BETHESDA 09|08
TWO GUYS SMOKE SHOP 09|12
Seabrook, New Hampshire
REGENCY CIGAR EMPORIUM 09|13
East Greenwich, RI
TINDER BOX WALDORF 09|20
OLD VIRGINIA TOBACCO CO. 09|21
BRENNAN’S STL ZINO PLATINUM LOUNGE* 09|28
St. Louis, MO
CASA DE MONTECRISTO 10|04
HYDE PARK CIGARS 10|11
HUMIDOR OF WESTMONT 10|12
WEST SIDE HUMIDOR 10|18
BELLE MEADE PREMIUM CIGARS 10|25
AMBASSADOR FINE CIGARS 11|01
CLUB HUMIDOR 11|14
San Antonio, TX
SMOKE RING SUGARLAND 11|15
ADDISON CIGAR 11|16
RENEGADE CIGAR CO. 11|27
THE CIGAR SHOP 11|29
CIGARS AND MORE 12|06
BUCKHEAD CIGAR 12|07
VICENTE OF LONDON ZINO PLATINUM LOUNGE* 12|11
ANGRY MOON CIGARS ZINO PLATINUM LOUNGE* 12|13
Palm Beach Gardens, FL
For further information:
Contact: Richard Krutick
Marketing Manager – Davidoff & Zino Platinum