Matthias Clock

About Matthias Clock

Brand evangelist, digital marketer, cigar and spirits expert specializing in consumer tasting and educational events. Matthias made the long trek from his hometown of Portland, Oregon to New York City in 2007, and in nine years has hosted more than 120 events and helped promote and launch dozens of cigar and whiskey brands in the U.S. In 2016, he joined the Cigar Journal Tasting Panel, blind-reviewing pre and new release cigars.

Posts by Matthias Clock:

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Emilio Cigars to Distribute Ezra Zion Cigars

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ezra zion cigars
Kyle, Chris, & the Don, the owners of Ezra Zion Cigar Company and CigarFederation.com, and Gary Griffith, owner of Emilio Cigars, announced today that they have entered into a nationwide distribution agreement. To satisfy the rapidly expanding demand for the super-boutique Ezra Zion product line the Emilio sales staff will service new and existing accounts.
“When we launched Ezra Zion Cigar Company at IPCPR in August, we were overwhelmed by the positive response and volume of orders.” said Chris, “Keeping up with the demand for our cigars and delivering a supreme, quality smoking experience is paramount to our company.  Joining forces with Gary Griffith and the House of Emilio will allow us to do that even better!”
“We started Ezra Zion with the idea of making cigars that you and your buddies would make if you made a cigar.  To us, smoking is a celebration and an experience to be had, not just a hobby. Partnering with Gary and his staff will bring that celebration to a shop near you.
The Inception and the Reagan lines have arrived at the Emilio Cigars warehouse in Vineland, NJ and will begin shipping immediately.
“I am delighted to be able to help this outstanding boutique manufacturer benefit from our existing shipping and billing facilities, and even more happy that we were able to make this arrangement with such passionate new cigar makers” said Griffith.
“Through videos and social media, we want to continue to bring innovation and insight into our cigar journey. Whether we are at the Reagan Library in Simi Valley, Ca. for a Reagan/Two If By Tea cigar pairing…in Nicaragua creating new blends…or on our ranch in Texas shooting an M-14 with a cigar burning, we want to bring cigar lovers everywhere into our world and take the journey with us.” added Chris.
Keep up with the Ezra Zion Cigar Company on EzraZion.com. Follow on Twitter @EzraZionCigars
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Cigar Inn Announces “Big Smoke After Party at Cigar Inn”

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Cigar Inn announced via email today plans for the “Big Smoke After Party at Cigar Inn.” Big smoke is coming up on Thursday the 29th (tomorrow). Don’t miss it.

Here is the text from the email:

Big Smoke After Party at Cigar aficionado’s Lounge

Dear Cigar Inn Members:
Come meet the stars of the Cigar Industry @ Cigar aficionado’s Lounge.
The party starts at 9:30p.m. Till close. Free Drinks. Music by D.J. Don Cerati Don_Cerati. Thursday 29th 2012
Cigar Inn 1016 2nd Ave NY. NY. 10022. Bet.54th and 53rd street.   212.750.0809.
Thank you
Cigar Inn

 

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JOHNNIE WALKER® LAUNCHES THE SPICE ROAD™, INSPIRED BY TRAVEL AND MADE EXCLUSIVELY FOR TRAVELLERS

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JOHNNIE WALKER today unveiled the first of a portfolio of whiskies that take their inspiration from the travelling heritage of John Walker & Sons. Available only in duty free stores, JOHNNIE WALKER THE SPICE ROAD pays a unique homage to the global travellers of today.
The whisky of intriguing complexity, rich flavour and exceptional smoothness takes the John Walker & Sons tradition of blending for big, bold flavour inspired by influences from all over the world, into the 21st Century.

From the four corners of Scotland to the four corners of the world, JOHNNIE WALKER has always pushed boundaries to discover new horizons.
From 1820, the Walker family and their agents travelled the world, navigating their way down the famous trade routes: the Spice Road of Europe and Asia; the Royal Route from Europe to Persia; and the Gold Route of the Americas and the Caribbean, in pursuit of adventures bringing both new business and rich experiences.

Their efforts ensured that, by the 1920s, JOHNNIE WALKER had arrived in 120 countries and was being enjoyed on the great railways, luxury ocean liners and early transatlantic flights. Meanwhile, the striking image of the JOHNNIE WALKER Striding Man was becoming an icon all over the world.

Back in London, close to the shipping houses and docks from which the JOHNNIE WALKER agents travelled the world, Alexander Walker established the Travellers’ Room where his agents would convene to rest, talk strategy and exchange stories and samples from their travels. These colourful tales of exploration influenced the JOHNNIE WALKER Master Blenders, who began to create different styles of whisky to reflect these exotic stories

Today, this tradition continues as JOHNNIE WALKER launches a range of whiskies made exclusively for travellers – the JOHNNIE WALKER EXPLORERS’ CLUB COLLECTION™.

The first three blends in the collection collectively known as the Trade Routes Series are inspired by the richness that could be found along the great trade routes.

The first release, JOHNNIE WALKER THE SPICE ROAD is an evocative expression of the vibrancy, aromas and spices that the JOHNNIE WALKER agents would have discovered in the thriving markets around Asia.

It is a bold blend of intriguing complexity, rich flavour and exceptional smoothness. A spicy zestiness on the nose is balanced by fresh citrus. The smooth, rich and honeyed flavours on the palate – warmed by cloves, ginger and vanilla sweetness – give way to a smouldering finish of the JOHNNIE WALKER signature smoke.

“To create the intense spicy flavour profile of JOHNNIE WALKER THE SPICE ROAD, we used well-matured single malts and grains, presenting all their fresh vibrant distillery characters, aged in carefully selected, high quality American oak casks; and of course there is a trace of West Coast smoke in the background – revealing the classic JOHNNIE WALKER signature,” commented Master Blender Jim Beveridge.

Steve White, Marketing Director of Diageo Global Travel and Middle East, said: “Travel is in the DNA of JOHNNIE WALKER and it is these credentials that we feel will resonate with today’s travellers who are undertaking bold journeys of their own.

“This travel heritage and pioneering spirit of adventure makes JOHNNIE WALKER the perfect companion for today’s travellers.”
With a recommended retail price of $43 / €36.90 / £26, JOHNNIE WALKER THE SPICE ROAD will be available in duty free stores in Europe, the Middle East and Australia in December. It will be available in duty free stores globally from January 2013.

The second and third releases in the Trade Routes Series – JOHNNIE WALKER THE GOLD ROUTE™ and JOHNNIE WALKER THE ROYAL ROUTE™ will be available in duty free stores in 2013.

Notes
Johnnie Walker Facebook: facebook.com/JohnnieWalker
Johnnie Walker Instagram: @johnniewalker
Twitter Hashtag: #JWSpiceRoad

ABOUT DIAGEO
DIAGEO is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include JOHNNIE WALKER, GUINNESS, SMIRNOFF, J&B, BAILEYS, CUERVO, TANQUERAY, CAPTAIN MORGAN, CROWN ROYAL, BEAULIEU VINEYARD and STERLING VINEYARDS wines.

DIAGEO is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

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Insuring Your Cigar Collection

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The Truth? You Should Insure Your High-Value Cigar Collection

You’ve probably heard the story about the lawyer who insured his cigar collection. According to the tale, he then filed a claim with his carrier because the cigars had all been destroyed by separate fires. A judge, upon hearing the case, ruled that fire was a covered peril in the policy and ordered the carrier to pay up. The kicker: When the lawyer accepted payment for the claim, he was promptly arrested for arson because he had “set the fires” himself when he smoked them.

Great story, right? Problem is, it’s a hoax.

So is there a connection between your cigar collection and your home insurance? The answer to that question is a resounding “yes.” In fact, there could be more than one.

First the bad news

One way your cigar collection might affect your home insurance policy is a definite negative. Unless you don’t actually smoke the cigars, you’ll lose access to a major home insurance discount available in some states. It’s called the nonsmokers discount, and it can save you up to 20% on your premium. It’s restricted to households in which no members smoke cigarettes or other tobacco products, and it’s in place because it lessens the chance of fire.

Now the good news

The good news is that your cigar collection is covered against fire, wind and other perils specified in your homeowners policy. The collection falls under your personal property coverage, which gives you help if the contents of your home are damaged by a covered peril. Coverage limits for your stuff generally are set as a percentage of the amount of dwelling coverage for your home. That’s the amount it would take to rebuild your home in case it is damaged by a covered event. Standard home insurance policies generally set personal property coverage limits at 50% to 70% of the amount of your dwelling coverage.

Make sure you have enough coverage

However, there can be a catch as your policy relates to your cigar collection. High-value items, including jewelry, furs and collectibles, are only insured up to a specified amount. If you just have a random selection of cigars you picked up at the corner shop, you’re probably in good shape. But if your collection includes a box of Gurkha’s original Black Dragon cigars, which sells for $115,000, or even a large number of Hoyo de Monterrey Double Coronas – at $32 a cigar – you could exceed the limit fairly quickly. The solution is to schedule an endorsement. That’s extra coverage for your high value items.

Regardless of whether you take the endorsement route or you’re comfortable with the limit as it is, you’ll need to list what’s in your collection on a home inventory. That’s a glorified listing, with receipts and photos when possible, of everything you have in the home. It will help you get your claim paid quicker. Keep several copies of the inventory, and make sure you have at least one offsite in case your home is damaged.

Make sure you have the right coverage

There is one other potential problem as well. Standard home insurance policies typically don’t cover damage from floods. You’ll need a separate policy for that. If you survived Superstorm Sandy, for example, but your cigar collection didn’t, you’d only received help for your smokes if you had flood insurance. Premiums vary according to the potential risk, but if you live in a lower risk area, you could pay less than $150 for coverage.

Is flood insurance right for your collection? Consider that it would also cover the rest of your home as well. If your collection means a lot to you, you might want to click here to find a licensed agent about how much protection you have for it and how much you need.   

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S Prime Steakhouse Announces Four-Course Dinner & Cigars with Rocky Patel

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S Prime Steakhouse announces a new cigar and dinner event with Rocky Patel. For those of you not familiar with S Prime/Studio Sq. cigar events, they are huge, and in a word, awesome. I was at the last event (previous invite here) and it was everything you would expect from one of the most prestigious and well-known nightlife spots in New York City.

This event will feature a 4 course dinner from S Prime. This alone you won’t want to miss, as the steakhouse is known for creating truly memorable dining experiences. I had a chance to experience S Prime with Nish Patel and others a few months back, so I can vouch. Other details include a four hour open bar and a sampler of 6 limited run Rocky Patel Cigars.

More details below:

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