Miami, Fl-Ultra Boutique Manufacturer Crémo Cigars releases it’s third blend, the Capa Caliente! The Capa Caliente features a luscious Ecuadorian Dark Habano Wrapper over a Nicaraguan Binder and sumptuous blend of perfectly aged Dominican and Nicaraguan Filler. The Capa Caliente takes the traditional Crémo Classic blend, originally blended by famed Master Blender Willy Herrera (now of Drew Estate), to another level by offering a full bodied and full flavored smoking experience with enticing elements of Espresso and Cocoa from the unique Dark Habano wrapper.
The Capa Caliente will be released in two Vitola’s, a 5 x 50 Robusto ($8.00 MSRP) and a 6 x 52 Toro ($12.00 MSRP). Like allCrémoCigars, the Capa Caliente, are made exclusively at the world renowned El Titan de Bronze factory located in the Miami’s famed Calle Ocho. A commitment to American production and a rich American history are hallmarks of the Crémo brand.
Under the watchful eyes of factory owner Sandy Cobas, and using the best level 9 rollers, Cremo Cigars are rolled in small batches the old Cuban Entubado style where each filler tobacco leaf is individually rolled, and then bunched, allowing the use of more tobacco. The Entubado style allows provides for more flavor and a superior draw. The cigars are then finished with a traditional triple cap head.
With the revival of Crémo, the tradition continues with taste and quality as well as class.
With the release of Capa Caliente, Crémo Cigars takes it to the next level for the discerning aficionado.
From the brainchild of Richard Stabile of Long Island Distillers makers of LiV vodka, Rough Bourbon and Pine Barrens Single Malt comes one of the best Rye’s I’ve tasted all year. What makes this rye so special is its aging and select finishing in wine barrels. The spirit is first aged for a minimum of four years in newly charred American oak casks. After aging it’s then finished in selected merlot and chardonnay casks. The result is a rye with a tremendous depth of flavor and a lingering finish. Speaking of “finish’, I just finished another bottle myself and the results are thus. Enjoy!
APPERANCE: A light copper color with legs that scurry down the glass. Swirling gives a nice feel of the depth of the spirit within.
NOSE: Initial flavors of oak, vanilla and spicy heat emerge. Second nose gives toasted wood, bread and some dried fruits.
TASTE: First sip is buttery with apricot some caramel and “merlot” flavors in its expression. The mouth feel is rich with flavors that demonstrates its balance. Both sides of the cheeks are coated with butter and spice that caress not overpowers the senses. The finish goes on forever with a velvety texture and flavors of caramel, toasted oak, butter and heat all at once. This is one of the most balanced and complex Rye’s I’ve tasted.
CONCLUSION: With Bull Moose Three Barrel Rye Long Island Distillers has produced probably my favorite spirit to date. This Rye delivers a cacophony of flavors on the palate and lingers on and on. This exceeded my expectations of rye and what can be done with it. The finishing in wine casks creates tastes and nuances that makes this a true sipping spirit. I’ve enjoyed most everything Rich Stabile has been putting out as of late but if I had to venture off with the “Rough Riders” and could bring only one spirit, this would be the bottle that I’d saddle up with.
LAS VEGAS, NV, July 8 2013—La Hoja Cigar Co., a revival of the famed Flor de Florez cigar company dating back five decades, is proud to announce the release of the Hoja de Flores Auténtico Maduro at IPCPR 2013. The new line follows on the heels of the immensely popular Hoja de Flores Black Label, unveiled in early 2013.
In an industry divided between the old traditionalists and the contemporary innovators, the Auténtico Maduro is a new boutique with an old soul. William Flores, President of Hoja de Flores, said, “we are proud to continue the tradition of quality and innovation which was exemplified by my father Carlos over fifty years ago.”
The new Auténtico Maduro is a Dominican puro that features a Corojo 2006 maduro wrapper. A blend of original piloto, ligero and seco Dominican fillers marry to create a smoke of exceptional strength, complexity, and smoothness.
The new blend will be featured in three box pressed vitolas: Torpedo (6-1/4 x 52), Double-Toro (6-1/4 x 54), and Goloso (6×60).
“There is a conception among some that only Nicaraguan tobacco packs the punch,” said J. Carlos Gomez, Executive VP. “The Auténtico Maduro is uniquely cured to deliver a taste that can rival any other in strength, but also deliver the complexity that made Dominican tobacco legendary.”
On its 50th anniversary, the legendary Flores lineage has achieved its ultimate pinnacle of flavor, body and aroma: the new Hoja de Flores cigar. The new cigar will be sold in boxes of 20 and at a suggested retail price of $12.00 per cigar.
About Hoja de Flores
Hoja de Flores, owned by William Flores, is a revival of Flor de Florez, the iconic company that led the cigar industry in the second half of the 20th century.
Press releases give great exposure, lead to valuable business leads, and boost SEO.
Year after year, dozens of new boutique cigar companies hoping to make it big enter the market. But as we all know, cracking the nut that is the cigar industry is difficult. So what separates the winners from the losers? One major business component successful cigar companies include in their strategy is the writing and distribution of press releases.
This applies to small, mid, and large sized companies. Every cigar business owner that is serious about promoting and growing their business should have some sort of strategy for press releases, especially before major conventions like IPCPR.
Here are 6 reasons you should write a press release:
1. Your new product won’t announce itself
So you’ve just blended a new cigar and you put it to market. But who knows about it? Don’t expect cigar shops or customers to be familiar with your brand if you aren’t putting your best foot forward. Small and mid-sized businesses don’t have the luxury of a large audience of customers and media professionals to catch and amplify product announcements posted on your Facebook page. A press release, distributed to the right people, will ensure that cigar related websites and the blogosphere are getting your new product announcement out to the widest possible audience.
2. Press Releases boost website SEO
Press releases often include anchor text and hyperlinked urls to your company website. When google crawls the internet and finds 15 more websites linking your website with terms like “cigars,” “cigar industry,” “maduro cigars,” etc, Google interprets this as your page being an authority on that keyword, and places your website higher in searches for those terms. That boost in search can drive new sales and lead to important business opportunities.
3. Your Press Release will go social
Many websites, especially blogs, post Facebook, Twitter, or Tumblr updates whenever a new post goes up on their site. If your product announcement is posted on ten blogs, or referenced in blog posts, you will achieve substantial social media exposure, earning you more brand awareness that can lead to sales and other opportunities.
4. The world wants to hear about your product or announcement
It’s easy for a small business to feel like no one is listening, but those businesses often aren’t talking. The truth is, there are tens of thousands of cigar enthusiasts who are looking for the next great cigar. If you are in the business, then you believe in your product. Why not tell them about it?
5. You need the media to notice
When press releases are distributed, important media contacts will be made aware of your announcement. This often results in requests for interviews, product reviews, and other kinds of coverage. It is this coverage that will push your product to new markets and territories.
6. You need consistent exposure
Do you remember that company that you read about six months ago and never heard from again? Neither do I. By using press releases to announce new products, new hirings, or new branding strategies, you build brand equity. This is especially helpful for small or mid-sized cigar or spirits brands trying to open new accounts. If a shop owner has seen your company appear often online, he/she is much more likely to know about your brand and thus more likely to trust your product and place an order. Whiskey companies like Glenmorangie, Glenfiddich, Chivas, and others do this well – take a look.
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So those are a few reasons you need to write and distribute a press release. Here are the reasons why you should work with me:
I deliver professional quality writing
I’ve been writing press releases for a long time, and they stack up well against any boutique PR firm. (ask me for samples)
I have my own distribution lists
Expect to pay at least $250 just to distribute your press release on any mainstream newswire service – these services may or may not deliver your releases to the right place. I have distribution lists of local cigar shops, bloggers, media contacts, and news websites. On average, my press releases are published on 10-15 cigar related websites.
I work one on one to craft a release that is consistent with your branding and message
You don’t want to hire a writer who will put your brand through a cookie-cutter press release template. I will meet with you in person or over the phone/email to hear the full story on your announcement and refine the release to your specifications.
My work in the cigar and spirits industry gives me an edge over other PR firms
I know how cigar and spirits companies want to represent themselves better than a non-industry writer. This means I’ll get you a release that you are more satisfied with, faster than anyone else.
Is it time for you to invest in a smarter public relations/marketing strategy? If so, send me an email for my work samples, rates, and any other questions you have. I also work with non-cigar/spirits related companies and individuals, so if you want a great press release but aren’t in cigars or spirits, I’ve got you covered.
Fans of Irish Whiskey have something to celebrate. A new distillery has been granted the first license in over 130 years to distill spirits in Northern Ireland. The distillery opens at a time when whiskey distilleries are opening up around the world to meet the strong demand in the distilled spirits market.
Echlinville Distillery
Echlinville House, Gransha Road, Kircubbin, Co Down BT22 1AJ
History made as a second Northern Irish distillery starts operations
Echlinville Distillery has now been granted the first licence to distil spirits in Northern Ireland in over 130 years by HM Customs and Excise.
The granting of this crucially important licence was announced today by Shane Braniff, a local business man from the Ards, who launched the ever successful Feckin Irish Whiskey brand in 2005.
The licence award coincides with planning approval for a new state-of-the art distillery complex on the Echlinville Estate, just outside Kircubbin on the Ards Peninsula.The investment planned will include a visitors’ centre, restaurant, bar, distillation hall, maturing warehousing and museum.
Mr Braniff, outlining his plans, said: “We have been planning this distillery now since 2005. It will bring many tangible benefits to the Ards Peninsula in terms of additional employment and as an attraction for tourists and other visitors.
“The success we are enjoying with the Feckin Irish Whiskey, particularly in the US, has led us to invest in this new distillery. As our experience with Feckin has demonstrated, demand for Irish Whiskey is growing strongly in global markets. In fact, Irish whiskey is now the fastest growing brown spirit worldwide.
“Our plan is to continue with Feckin Irish Whiskey, the unique Feckin Spiced Irish Whiskey and then develop a range of drinks that can be sold almost immediately without having to wait the three years for our whiskey to mature, and finally to develop a premium/super premium malt whiskey.
“It is great that Echlinville Distillery is now up and running. We have had equipment in place since last Christmas but could not even turn it on until now. The road ahead is not going to be an easy one for us. Our competitors are mostly large Cooperation’s with millions of pounds/ dollars to spend in marketing and design. We are going to have to think outside the box in every approach we take with this business.
“We are located on the Ards Peninsula which boasts a very unique micro climate and is well suited to the production of whiskey. It may be the most suited location in the whole of Ireland, Scotland and the rest of the UK. I do believe this gives us an edge. We have the experience and the skills in place along with some great equipment to produce some of the best tasting whiskey’s ever experienced .
“In addition, we have a longstanding distribution agreement in the US with World Spirits, a division of Minneapolis-based Phillips Distilling Company. This gives us access to an established distribution network that covers virtually every state in America.
“No business has any right to success. It must be earned. I believe we have the best location, we will employ the best people, we must engage with the best partners and finally we must produce the best possible product with no compromising whatsoever to quality.”
The new Echlinville Distillery is already registered as an Invest Northern Ireland client and has received some assistance to date in the development of its business plan, marketing strategies and new product development.
Notes
Echlinville Distillery takes its name from the Echlinville Estate, a graded B1 listed site of great historical importance, which was owned during the 18th and 19th century by the Echlin family, who originally moved to Northern Ireland in the year 1613 when Robert Echlin, originally from Fife in Scotland, took up his post as Bishop of Down and Connor.
The Echlin family through this period in time were very influencial and powerful, and in 1779 one of the bishop’s descendants, Charles Echlin, formed the Echlinvale Volunteers with another well-known individual as their chaplin, William Steele Dickson. Mr Dickson later became heavily involved with the United Irish Rising of 1798.
The Echlinville apple tree which can still be purchased in Ireland and the UK also originated from this stately home.
Echlinville Distillery has already planted around 100 acres of its own malted barley to be used exclusively in its own whiskey production, giving not only full traceability on raw materials, but also reducing the distillery’s carbon footprint. Echlinville whiskey will truly be the greenest of whiskeys.
